Privacy Policy

SmileForge (“SmileForge,” “we,” “us”) provides AI smile previews for dental practices. This policy explains what we collect when you take a smile photo and request a preview, how it is used, who it is shared with, and how long it is kept. It applies to the SmileForge preview experience, including the branded capture pages a practice may link you to and the public demonstration used by dental practices evaluating SmileForge.

What we collect

• Facial image. A single photo frame of your face and smile, captured with your consent through your device camera.
• Generated preview. The AI-rendered “after” image (and, if you request it, a short generated video) derived from that photo.
• Contact details. The name, email, and optional phone number you enter so a practice can follow up with you.
• Practice demonstration details. If you are evaluating SmileForge for a dental practice, we collect your practice name, name, work email, and optional phone number so we can open the demonstration and follow up about the service.
• Technical data. Basic request metadata such as your IP address and timestamps, used to operate the service and limit abuse.

How we use it

• To generate and display your before/after smile preview.
• To deliver your preview and contact details to the dental practice you engaged with, so they can respond to you.
• To secure the service, prevent abuse, and control processing costs.
• To respond to dental practices that request and use the public demonstration.

We do not sell your personal information, and we do not use your photo to train AI models.

Who we share it with

• The dental practice whose capture link you used. They receive your preview and contact details to follow up with you.
• Service providers that make the preview possible: a media-capture provider, an AI image/video processing provider, and a cloud storage/database provider. Their processing is governed by their service terms, account settings, and our instructions.

How long we keep it

Photos and generated previews are stored only as long as needed to deliver the preview and support the practice’s follow-up, and are retained no longer than 12 months unless a longer period is required by law. You may request earlier deletion at any time.

Practice demonstration contact records are retained only as long as needed to respond to the practice, manage the business relationship, and satisfy applicable recordkeeping obligations.

Security

Uploaded photos and generated media are held in a private storage bucket and are only ever served to authorized parties through short-lived, signed links. Access to practice results is protected by scoped access credentials exchanged for a secure, time-limited browser session.

Your choices and rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, and to withdraw consent. To make a request, contact the practice you engaged with or email us using the address below and we will act on verified requests as required by applicable law, including the GDPR and CCPA.

Children

SmileForge is intended for adults. We do not knowingly collect a minor’s photo without verifiable consent from a parent or guardian. If you believe a minor’s data was submitted, contact us and we will delete it.

A note on medical information

A smile preview is an illustrative marketing visualization, not a diagnosis, treatment plan, or clinical guarantee. Where a preview is handled by a dental practice as part of its patient records, that practice’s own privacy and HIPAA notices also apply to its use of your information.

Contact

Questions or requests: privacy@smileforge.app.